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2008 Mobile World Congress


Broadcom to Showcase Industry Leading Technologies for Next Generation Mobile Devices at 2008 Mobile World Congress

February 11-14, 2008 in Barcelona, Spain

Broadcom® mobile and wireless technologies enable manufacturers to develop leading-edge mobile devices and end-to-end wireless connectivity solutions for the home, business and mobile markets. With solutions in every major wireless market segment, Broadcom features products for wireless local area networking, cellular and wide area networking, and personal area networking, as well as a comprehensive range of mobile technologies.

At 2008 Mobile World Congress, Broadcom will be demonstrating how their portfolio of mobile and wireless products is enabling a new generation of portable devices including cellular handsets, personal navigation devices, gaming platforms and other wireless-enabled consumer electronics and peripherals.


Key Themes

Highlighting the company's strength and leadership as a technological powerhouse for mobile devices, the following technologies and products will be showcased at 2008 Mobile World Congress in Barcelona:

  • Cellular Baseband Processors - Broadcom's new BCM21551 single-chip 3G SoC processor with HSUPA functionality for high bandwidth transfers of data to mobile devices. The new baseband solution enables manufacturers to build next generation 3G smartphones with breakthrough features, sleek form factors and extended battery life. Broadcom will also be demonstrating the BCM21331 single-chip 2G SoC, enabling a range of cost effect new handset devices.
  • GPS - GPS demonstrations showcasing the company's first highly integrated GPS solution for personal navigation devices and mobile handsets. The new BCM4750 GPS receiver sets new standards in performance and power consumption, using less than half the power of competitive solutions.
  • Mobile Multimedia - Mobile multimedia demonstrations featuring Broadcom's new VideoCore® III mobile multimedia technology. The BCM2727 is the world's first low power multimedia processor that enables high definition video camcorder and playback in cell phones and portable media players. It features game console-quality 3D graphics and up to 12 megapixel high quality photos via an advanced integrated signal processor optimized for low cost optics and sensors.
  • Mobile TV - Mobile TV demonstrations include the newly announced BCM2940 and BCM2930 platforms, introducing superior radio receive performance and ultra low power consumption to enable Digital Video Broadcast services in phone handsets and other mobile devices.
  • Bluetooth® and Wi-Fi® - Bluetooth® and Wi-Fi® demonstrations including multiple advanced combination technology products such as the BCM2048 (which includes Bluetooth and FM tuner) and the BCM4325 (which combines Bluetooth, Wi-Fi and FM radio functionality and was recently selected as a finalist for EDN Magazine's "Innovation Awards"). These products enable new usage models for a variety of consumer products, with breakthrough pricing and performance levels. Broadcom will also be demonstrating groundbreaking Bluetooth audio technology, including the BCM2044 and BCM2047 headset chips, as well as the company's SmartAudio™ technology that significantly improves audio clarity over Bluetooth.
  • Cellular RF - Cellular RF demonstrations featuring the world's first 65 nanometer digital CMOS 2G and 3G cellular RF single-chip solutions, which are enabled by Broadcom's innovative architectures, delivering the smallest size and lowest bill of materials (BOM) cost.
  • Mobile Power Management Unit (PMU) - Mobile power management unit (PMU) demonstrations featuring the BCM59001 and BCM59035 show Broadcom's industry leading levels of integration, efficiency and programmability that provide optimized system-level power consumption and lower overall system cost in mobile devices.


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