New Broadcom(R) Media PC Solutions Enable Blu-ray Disc(TM) and HD DVD Playback, HD Downloads and HD Broadcasts for Mid-range PCs with Integrated Graphics Chipsets, Driving HD-enabled PC Laptop Prices Down to the $1,000 Level
TAIPEI, Taiwan, June 4, 2007 -- Computex 2007 -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced new media PC solutions that enable flawless playback of high definition (HD) video content across the widest range of PCs in the industry. By lowering CPU utilization, and integrating seamlessly into Microsoft Windows Vista(TM) and Windows(R) XP environments, Broadcom's media PC solutions enable mainstream PCs featuring integrated graphics to play back high definition content from either a Blu-ray Disc(TM) or HD DVD, as well as from HD downloaded or broadcast content. The new Broadcom(R) media PC solutions are available in three add-in card formats (including desktop PCI Express(R), PCI Express mini-card or ExpressCard(TM) 34), and as a chipset solution for PC motherboard applications.
The use of HD DVD and Blu-ray formats represents a key transition in the gaming, storage and consumer entertainment markets. Both optical disc formats offer new and exciting features such as high definition video at 1080p resolution, picture-in-a-picture, high definition multi-channel audio, 3D style graphics and user interactivity (for games, trivia, web-enabled content, etc.). These new and exciting capabilities require intensive CPU processing and additional components such as discrete graphics processors with video hardware acceleration that drive up the cost for this level of personal computers. Additionally, intensive CPU processing to reconstruct data is required for HD download and broadcast content. As a result, PCs/laptops capable of playing HD content can be very costly, typically ranging in price from $2,000 to $3,500.
To address the growing consumer demand for high definition content playback on cost effective mainstream PCs (typically in the price range of $999 to $1,499), Broadcom today announced its media PC family of products. Leveraging Broadcom's widely deployed and field proven technologies in the high definition set-top box and consumer HD DVD and Blu-ray player markets, Broadcom's media PC technology provides the highest quality video playback of multi-format (VC-1, H.264 and MPEG-2) HD content for the mainstream PC market. With total power consumption of approximately 2 watts, Broadcom's media PC solutions help extend battery life on notebook PCs, enabling full-length movie playback.
"In-Stat predicts that the market for HD DVD and Blu-ray enabled PCs is expected to grow to 15 million by the end of 2008," said Chris Kissel, Semiconductor Research Analyst for In-Stat. "Pushing high definition content to consumers is critical to the success of the PC as the entertainment hub for the home. As studios begin to offer new movie titles as soon as they are released on HD DVD or Blu-ray discs, we believe that media PC technologies such as Broadcom's low power, cost-effective solutions will help accelerate HD proliferation into the mid-range PC segment."
"In comparison to other solutions in the market, our media PC technology excels when system cost, power consumption, CPU utilization and fan noise are key factors," said Greg Young, Vice President and General Manager of Broadcom's High-Speed Controller line of business. "By leveraging our robust and proven HD video cores, as well as our outstanding collaborations with leading technology providers such as Microsoft, Intel, AMD, Corel and CyberLink, Broadcom is poised to establish significant market leadership in the media PC space by providing the highest quality, lowest power HD video playback solutions for mainstream PCs."
Media PC Receives Widest Industry Support
"Broadcom's media PC technology is designed to enable high performance HD DVD playback on Windows Vista-enabled PCs," said Amir Majidimehr, Corporate Vice President of the Consumer Media Technology Group at Microsoft Corp. "By supporting the new A/V infrastructure in Windows Vista, and as a fully compliant solution in support of the SMPTE VC-1 codec, Broadcom's media PC technology provides a more protected environment while enabling an excellent high definition playback experience with virtually any class of PC hardware."
"We constantly strive to enhance the high-definition experience delivered by Intel chipsets with GMA 3000 series integrated graphics and the Intel Core(TM) Duo and Core 2 Duo family of processors, therefore we are excited to enable support for Broadcom's media PC products," said Richard Malinowski, General Manager of the Intel's Chipset Group. "Our combined efforts not only yield superb video playback but also significantly lower the price point of high definition capable PCs."
"Having collaborated with Broadcom on its media PC technology, we are pleased that CyberLink's PowerDVD solutions can now leverage Broadcom's proven quality high definition multi-standard (VC-1, H.264, MPEG-2) hardware decoder technology in the PC environment to deliver the ultimate user experience when playing back high definition content such as HD DVD and Blu-ray," said Alice H. Chang, CEO at CyberLink.
"We are very pleased to fully support Broadcom's new media PC technology with the release of our newest InterVideo WinDVD 8 solution," said Blaine Mathieu, Vice President and General Manager Products and Strategy, Digital Media at Corel Corporation. "As a result of our collaboration, PCs equipped with Broadcom's media PC technology will have superior high definition video playback, real-time interactive content and longer battery-life when playing full length HD DVD and Blu-ray content on notebook PCs."
Media PC Technology Showcased at Computex 2007
Broadcom's media PC technology will be featured in the following booth locations at Computex 2007 in Taipei, Taiwan, from June 5-9, 2007.
Broadcom booth#: T101C at Taiwan International Convention Center (TICC)
Intel booth #: T4VIP and T401, Hall 4 at TICC
AMD booth#: TF1I and T105, Hall 4 at TICC
CyberLink Suite#: 1024 and 1049 at Grand Hyatt, Taipei
Corel Suite#: 1041 and 1042 at Grand Hyatt, Taipei
Availability and Pricing
Broadcom's media PC solutions are available in three add-in card formats that include the BCM970012NB for PCI Express mini-cards; the BCM970012PQ for PCI Express desktops; and the BCM970012IC for ExpressCard 34. The new technology is also offered as a chipset that includes the BCM70010 and the BCM70012. All products are in full production today and priced at under $40 each in high volumes.
Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art, system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).
Broadcom is one of the world's largest fabless semiconductor companies, with 2006 revenue of $3.67 billion, and holds over 2,000 U.S. and 800 foreign patents, more than 6,000 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video and data.
Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at http://www.broadcom.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in connection with media PC products include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for media PC applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost- effective and timely manner; intellectual property disputes and customer indemnification claims and other types of litigation risk; the quality of our products and any remediation costs; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; the risks and uncertainties associated with our international operations; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non- qualification or non-certification; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the effectiveness of our expense and product cost control and reduction efforts; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.
Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Broadcom(R), the pulse logo, Connecting everything(R), and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Blu- ray Disc(TM) is a trademark of the Blu-ray Disc Association. PCI Express(R) is a trademark of the PCI-SIG Corporation. ExpressCard(TM) is a trademark of PCMCIA. Windows(R) and Windows Vista(TM) are trademarks of Microsoft Corporation. Intel(R) and Intel Core(TM) are trademarks of Intel Corporation. Any other trademarks or trade names mentioned are the property of their respective owners.
Broadcom Trade Press Contact
Public Relations Manager
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T. Peter Andrew
Vice President, Corporate Communications
Broadcom Technical Contacts
Director of Product Marketing, Media PC
SOURCE BroadCom Corporation; BRCM Enterprise Networking
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