Broadcom Shatters Three Mobile Multimedia Records: HD Video, 12 Megapixel Camera and 3D Gaming Coming Soon to Your Cell Phone
New VideoCore® 3 Solution First to Deliver 'Triple Play' Multimedia at Unprecedented Ultra-Low Power Levels for Mobile Phones
IRVINE, Calif., Oct 02, 2007 -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced sampling of the industry's first low power multimedia processor that enables a high definition (HD) video camcorder and playback in cell phones and portable media players. The Broadcom® VideoCore® III multimedia processor also supports an up to 12 megapixel digital camera and delivers high performance yet ultra-low power 3D graphics for a world-class gaming experience. HD video, 3D games and high resolution 12 megapixel pictures can be displayed at top quality on full-sized HD televisions and monitors using an on-chip industry standard HDMI interface.
This groundbreaking technology adds a very significant competitive advantage to Broadcom's mobile platforms portfolio. Next generation cell phones based on VideoCore III technology will offer a quantum improvement in mobile audio, video, imaging, navigation and gaming experiences -- all with similar battery life and size of today's compact multimedia handsets.
"Mobile handsets with compelling multimedia features are capturing the imagination of consumers and phone developers alike, driving the industry to push the limits of what a handset can do," said Will Strauss, Principal Analyst from Forward Concepts. "Enabling HD quality video without draining the battery will provide another leap forward for mobile devices, taking high definition multimedia from novelty to must-have feature."
Large Market Opportunity
Two-thirds of cell phones sold in 2006 included built-in cameras, and most supported basic games and audio playback, according to Forward Concepts. The current generation of cell phones only supports low resolution video recording and playback, and most consumers do not consider it sufficient to replace their "real" digital cameras. Additionally, low resolution cell phones are not capable of playing pre-recorded and TV content without the cumbersome step of optimizing the content for the particular phone model. Today's phones are also not capable of supporting emerging 3D user interfaces and navigation applications. Advances in high resolution mobile displays, the rapidly dropping cost of mobile content storage, faster mobile networks and advances in low power media processing are enabling a new generation of high definition mobile devices with significantly improved multimedia quality.
To address this market opportunity, Broadcom delivers the BCM2727 high definition mobile multimedia processor. The BCM2727 is Broadcom's first product based on its new VideoCore® III multimedia architecture, also announced today. VideoCore III is the third generation of Broadcom's popular and field-proven VideoCore mobile multimedia technology, which has shipped in over 25 million mobile products to date. VideoCore III extends the VideoCore architecture to new performance levels and adds high definition video and multimedia capabilities. By maintaining a superior level of software programmability, VideoCore III can support rapid integration of new features and applications, as well as new and evolving video and audio CODECs in the future. The architecture is based on dual core vector processors tightly coupled with hardware accelerators for video, image processing and 2D/3D graphics. Substantial performance increases for imaging and gaming applications can be achieved while preserving ultra-low power -- a hallmark of the VideoCore architecture.
"VideoCore III raises the bar for mobile multimedia, and for the first time, enables a high definition mobile user experience," said Mark Casey, Vice President and General Manager of Broadcom's Mobile Multimedia line of business. "The BCM2727 delivers a 'triple-play' of technology combining HD camcorder with professional quality camera and next generation graphics, all at extremely low power."
First Cell Phone HD Video Camcorder
The BCM2727 mobile multimedia processor is the first in the industry to support mobile phone HD camcorder functionality by providing 720p HD video encode and decode with H.264 main profile compression at low power levels. Consumers will now be able to capture video on their cell phones with the same quality used in high definition broadcast television. Handsets can support more than 5 hours of high definition video playback or around 3 hours of HD recording using a standard-sized cell phone battery. Content on the handset up to HD resolution can be played back on televisions via an integrated HDMI 1.3 or analog interface.
Advanced Photo Effects with Integrated Image Signal Processor (ISP)
In addition to HD camcorder functionality, the BCM2727 also includes built-in high quality camera processing of up to 12 megapixels. Professional quality picture capture and video recording are enabled with an extremely advanced on-chip image signal processor (ISP) supporting features such as sensor and lens compensation, sharpening, exposure compensation, color correction, red eye reduction and image stabilization. A programmable image pipeline provides additional control, as well as rapid development and integration of new features and further image processing. Images are processed at speeds unparalleled in any mobile phone today: with the ability to process up to 144 million pixels per second, VideoCore III supports on-the-fly photography at up to 12 pictures per second at 12 megapixel camera resolution, or even faster for lower resolution camera sensors.
High Performance 2D/3D Graphics
The BCM2727 features on-chip advanced 2D and 3D graphics accelerators and efficient audio technology that provides not only a rich viewing and listening experience, but also a powerful platform for mobile gaming applications. The graphics pipeline is optimized for efficient Open VG 1.0 and Open GL ES 1.1/2.0 operation and is capable of 32 million triangles per second peak performance. Supporting over fifty multimedia standards, formats, codecs and resolutions, VideoCore III provides the broadest mobile multimedia content support in the industry.
Availability and Pricing
Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art, system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.
Broadcom is one of the world's largest fabless semiconductor companies, with 2006 revenue of $3.67 billion, and holds over 2,200 U.S. and 900 foreign patents, more than 6,600 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video and data. Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at http://www.broadcom.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in connection with BCM2727 mobile multimedia processor products include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for mobile handset applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost- effective and timely manner; intellectual property disputes and customer indemnification claims and other types of litigation risk; the quality of our products and any remediation costs; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the effectiveness of our expense and product cost control and reduction efforts; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; the risks and uncertainties associated with our international operations; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.
Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Broadcom®, the pulse logo, Connecting everything®, the Connecting everything logo and VideoCore® are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.
Broadcom Trade Press Contact
Senior Manager, Corporate Communications
Broadcom Investor Relations Contact
T. Peter Andrew
Vice President, Corporate Communications
Broadcom Technical Contact
Senior Product Line Manager
SOURCE Broadcom Corporation; BRCM Mobile & Wireless