Press Release

Broadcom to Demonstrate Super Resolution Technology at CES 2009, Enabling High Quality Viewing of Low Resolution Media Content

IRVINE, Calif., Dec 08, 2008 -- TV Manufacturers Can Significantly Upgrade the Quality of Internet and Standard Definition Content for Viewing on Large Screen Televisions

Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that it will demonstrate new super resolution technology for digital televisions (DTVs) that allows low resolution videos from the Internet, as well as standard definition (SD) content, such as standard DVDs, to be converted to high resolution for optimal viewing on large screen high definition televisions. With this new Broadcom® technology, TV manufacturers can significantly enhance the quality of low resolution Internet content for viewing on televisions that further positions the connected TV as the entertainment hub in the home. Broadcom will showcase this technology at CES 2009, demonstrating this dramatic upgrade from low resolution and SD to full high definition (FHD) display.

Online video is experiencing tremendous growth including purchased or rented videos, advertisement-supported professional content and user-generated video (UGV). Most online videos today are low resolution and low quality, diminishing their entertainment value. Even with such quality limitations, In-Stat market research predicts that 94% of U.S. households with broadband access will watch online video by 2012 and 39% of U.S. adults will have either purchased or rented an online video.

Internet-connected and wireless-networked TVs provide new levels of user experience and interactivity by offering consumers new options for accessing online video content, thereby maintaining the TV's role as the center of entertainment in the home. Broadcom is addressing this trend with recently announced products (such as the BCM3548, BCM3549 and BCM3556) that feature home network connectivity via integrated Ethernet media access controller (MAC) and physical layer (PHY) capabilities, enabling consumers to connect with multiple home networking devices such as media servers, PCs, MP3 devices and portable media players (PMPs). As a result, users can share and stream music, photos, movies and Internet-based media content to and from connected devices and TVs, while allowing access to the wide array of Internet-based media content.

Super resolution technology also addresses the huge library of SD-quality DVDs that consumers have collected over time. As the average screen size of TVs continues to increase, consumers will be able to enjoy SD-quality DVDs with better resolution and higher quality on larger screens.

At CES 2009, Broadcom will demonstrate super resolution technology for DTVs that solves the problem of upgrading low resolution Internet and SD video onto a large screen TV. The technical benefits associated with this functionality include increased spatial resolution, additional fine detail, sharpened details with less blurriness and reduced artifacts such as jagged edges and flickering lines. The result is better quality Internet, online and SD video viewed on large screen TVs, thereby significantly improving the viewing experience.

"Our new super resolution technology takes advantage of the demand in connected TVs for accessing online videos and enables TV manufacturers to enhance the viewing quality of standard definition content, as well as online and Internet videos, providing for a more enjoyable entertainment experience," said Dave DiOrio, Vice President & General Manager of Broadcom's Digital Television line of business. "Our latest super resolution technology is a further testament to Broadcom's commitment and leadership in developing advanced capabilities that enable TV manufacturers to develop best-in-class products."

About Broadcom's Broadband Communications Group

Broadcom offers manufacturers a range of broadband communications and consumer electronics system-on-a-chip (SoC) solutions that enable voice, video, data and multimedia services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, Blu-ray Disc® players and recorders and personal video recorders.

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.

Broadcom is one of the world's largest fabless semiconductor companies, with 2007 revenue of $3.78 billion, and holds over 3,000 U.S. and over 1,300 foreign patents, more than 7,500 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

Cautions regarding Forward Looking Statements:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. Examples of such forward-looking statements include, but are not limited to, the growing demand for online video, our super resolution technology demonstration at CES 2009 and the ability of our new technology to allow consumers to enjoy SD content with better resolution and higher quality on larger screens. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with Broadcom chips that support super resolution functionality include, but are not limited to

  • our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets;
  • the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for next generation DTV, PC, cable, satellite, IPTV and terrestrial set-top box applications;
  • delays in the adoption and acceptance of industry standards in those markets;
  • general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations;
  • the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory;
  • the gain or loss of a key customer, design win or order

Additional factors that may cause Broadcom's actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found athttp://www.broadcom.com/press/additional_risk_factors/Q42008.php.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.

Broadcom, the pulse logo, Connecting everything, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Blu-ray Disc is a trademark of the Blu-ray Disc Association. Any other trademarks or trade names mentioned are the property of their respective owners.

Broadcom Trade Press Contact
Dana Brzozkiewicz
Senior Communications Specialist
949-926-6367
danabrz@broadcom.com

Broadcom Investor Relations Contact
T. Peter Andrew
Vice President, Corporate Communications
949-926-5663
andrewtp@broadcom.com

SOURCE Broadcom Corporation; BRCM Broadband

http://www.broadcom.com

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