Broadcom Delivers Affordable High-Quality Video to Mobile PhonesNew VideoCore® Multimedia Processor Enables Mid-Range Mobile Phones to Function as a Handheld Television, Camcorder and Digital Camera
CANNES, France, Feb 14, 2005 /PRNewswire-FirstCall via COMTEX/ -- 3GSM World Congress -- Broadcom Corporation (Nasdaq: BRCM), a global leader in wired and wireless broadband communications semiconductors, today announced a new multimedia processor that is optimized for mobile phones. With the ability to display high-quality video on two inch color LCD screens that capture four mega-pixel images, the new Broadcom® VideoCore® multimedia processor can cost- effectively transform a mobile phone into a multi-functional media device, allowing it to act as a handheld television, camcorder and digital camera. Enabling these features while having no significant impact on talk time, the new processor is the world's most power-efficient, high-performance multimedia processor cost-optimized for mobile phones.
The increasing popularity of high-end multimedia features in mobile phones has created demand for these capabilities at price points accessible to mainstream consumers. Broadcom's new multimedia processor addresses these needs by providing a premium video and audio experience, which had previously only been available in high-end devices, in a new range of phone handsets.
"High-quality digital imaging and playback are rapidly becoming 'must- have' features in mobile phones, driving demand for more cost-effective products with these capabilities," said Allen Leibovitch, Manager of Semiconductor Research at IDC. "Multimedia applications processors like Broadcom's can bring these types of features into more affordable handsets. IDC expects standalone applications processor shipments in mobile phones to be more than 110 million units in 2008."
Announced today is the new Broadcom VideoCore BCM2705 that, for the first time in the industry, provides high-end video, gaming and music capabilities to mid-range feature phones. This allows mobile phone manufacturers to offer high-end multimedia functionality at increasingly competitive price points. In addition, Broadcom provides all of the software and development tools necessary to easily integrate the BCM2705 multimedia processor into new mobile phone designs, enabling Broadcom's OEM customers to quickly deliver the latest multimedia features to market within their respective phone products. The BCM2705 multimedia processor chip is based on the VideoCore architecture that Broadcom acquired last year through its acquisition of Alphamosaic Limited.
"The increasing popularity of high-end multimedia features in mobile phones has created demand for these capabilities at price points accessible to mainstream consumers," said Dr. Jalal Bagherli, Vice President and General Manager of Broadcom's Mobile Multimedia Business Unit. "The BCM2705 performs critical functions like video recording and music playback at a fraction of the power dissipation of competitive processors."
The BCM2705 is the lowest power multimedia processor currently available for mobile phones and further establishes the VideoCore family as the industry-standard solution for the latest multimedia-enabled mobile phones. Mobile phones based on this new multimedia processor are capable of displaying VGA video at 30 frames per second, resulting in performance that is comparable to the video clarity of a conventional television. The multimedia processor chip also provides MPEG-4 encoding and decoding functionality for video record and playback quality (previously only available on high-end digital video camcorders) while still providing the longest battery life in the industry.
Similar to the BCM2702 multimedia processor, today's BCM2705 multimedia processor chip announcement is based on Broadcom's VideoCore video-processing engine, making the two chips software compatible, completely programmable, and able to handle the same range of audio and video formats. In addition, the BCM2705 is pin-compatible with the BCM2702 so that both devices can be interchanged during the latter stages of product development, allowing maximum flexibility to Broadcom's OEM partners.
Broadcom's Mobile Solutions at 3GSM World Congress
Broadcom's complete portfolio of mobile solutions that integrate Bluetooth®, cellular, mobile multimedia, wireless LAN and VoIP functionality can be seen February 14-17 at the Broadcom exhibition in Hall 2, stand F10-12 during the 3GSM World Congress trade show in Cannes, France.
The BCM2705 multimedia processor will be demonstrated at 3GSM World Congress. Pricing available upon request.
Broadcom Corporation is a global leader in wired and wireless broadband communications semiconductors. Our products enable the convergence of high- speed data, high definition video, voice and audio at home, in the office and on the go. Broadcom provides manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices with the industry's broadest portfolio of state-of-the-art system-on- a-chip and software solutions. These solutions support our core mission: Connecting everything®.
Broadcom is one of the world's largest fabless semiconductor companies, with annual revenue of more than $2 billion. The company is headquartered in Irvine, Calif., with offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-450-8700 or at http://www.broadcom.com.
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