--- title: Partnering with Broadcom url: https://www.broadcom.com/how-to-buy/software-partners/partnering-with-broadcom description: Partnering with Broadcom Software --- # Partnering with Broadcom ## Together we innovate, transform and succeed Powered by industry and category leading solutions, Broadcom and our ecosystem of over 35,000 partners solve the world's IT challenges. Together we innovate, deliver powerful customer experiences, accelerate growth through new services, optimize for efficiency, and keep everything protected. As one of the world's largest software providers, Broadcom realizes that partners are key to our customers’ success. We depend on our highly capable and certified partners to extend our reach and coverage, allowing our customers to successfully navigate their digital transformation journeys while maximizing the value of their Broadcom solution investments. ## Hear from our partners Learn more about Broadcom's innovative channel model, which redefines partner value and reinvents the role of the distributor for the ultimate benefit of everyone – vendor, distributor, reseller partner, and their small and medium sized (SMB) customers. - [TD Synnex Partners With Broadcom to Pioneer New GTM Models](https://www.software.broadcom.com/hubfs/Partner/BROADCOM_TDSynnex_partner_blog.pdf) ## Industry & Category Leading Technology ![graph-chart.png](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt18656b0eff112574/60b9120a24e02c7e138cfc94/graph-chart.png) ## Commitment to Innovation & Customer Success ![Partner Handshake Icon](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt96864ce275742e21/60b8dcfaf4a9b87f556f43de/icon_handshake_partnerx100.jpg) ## World Class Global Partner Programs ![globe](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt3831900d0d442a5c/60dc519d9ffb5353d168a5af/globe.png) ## Learn More ### Advantage Partner Program ![Advantage partner program](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt5bb4a6d8934a5b3f/64ac66fe55695c0827a9419f/broadcom-software-app_horizontal_red-grey-black-white_rgb.png?width=640) The Advantage Partner Program, a single program with one set of requirements by tier covering multiple business models for all Broadcom partners, is the foundation of our partner strategy and go to market for our customers. Our program is designed to build stronger relationships with, and financial success for, our valued Broadcom partners while providing partners with the capabilities to grow their business through simplified pricing, better margins, and richer benefits. ### Expert Advantage Partner Program ![Expert Advantage](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt6de0793c472834f9/64ac67274d814391b88ffe5d/broadcom-software-eapp_horizontal_red-black_rgb_primary.png?width=640) At Broadcom we recognize every partner is unique and may prioritize their focus on services delivery capabilities and business models to best serve the unique needs of their customers. The Expert Advantage Program has been designed with those services-oriented partners in mind. Our program also recognizes partner individuals, as Broadcom Software Knights, who continuously invest in enablement to develop their technical capabilities and consistently demonstrate their superior knowledge of Broadcom solutions. The Expert Advantage Program rewards partners for their investments across a variety of service types including: - Professional services, project management and consulting - Technical support services - Education and training services - Managed services The Advantage or Expert Advantage Partner Programs are by invitation only. Please contact our [Partner Help Desk or an authorized distributor for more information](mailto:partner.helpdesk@broadcom.com). ## CRN® honors Broadcom with 5-star rating in 2025 Partner Program Guide Broadcom is being celebrated by CRN®, a brand of The Channel Company, with a prestigious 5-star rating in its 2025 Partner Program Guide. ## Awards Won ![CRN cloud 100](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt715937ec9abfd620/65b9650c5f12ed38ebe2250a/CRN_cloud_100_24.jpg) ![The Channel Co Storage 100 2024](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blta4df39010f5df827/65fe161bdf6972949139c916/the-channel-co-storage-100-2024.jpg) ![CRN PPG Vertical 2024](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt68f718f9cfb97424/66020b6d2531f49edfee4f71/2024_CRN_PPG_vertical.png) ## 2023 Awards ![2023 CRN TOP 100 Logo](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt2f682ff7698c0431/64dc00fe8ef021c12e740165/2023_CRN_TOP_100_Logo.jpg) ![2023 CRN WOTC Power 100](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt685a8d1564dcb756/64d2cf5d93c5934b0e2007a1/2023-crn-wotc-power-100.jpg) ![2023 CRN Channel Chiefs Most Influential Logo](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt2f9c9d318073ac4b/6411fd4f564e5e2df2fa9c04/2023_CRNChannelChiefs-MostInfluential_Logo-430.jpg) ![2023 MES Midmarket 100](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt2166a9c17722c28d/64d2cf7290d45296e3e6b396/mes-midmarket-100-2023.png) ![2023 CRN WOTC Logo](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt2a84654f42e61894/64d2cf690a8e99e8ba0e878d/2023-crn-wotc.png) ![2023 CRN Security 100](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt112b20f5ef6854cc/6411fd21ba95fe6a2554c689/2023_CRN_Security_100-430.jpg) ![The Channel Co Storage 100 2023](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltce7f7b8656ddf2ae/64372a1e377e51114a7bd60c/the-channel-co-storage-100-2023.png) ![2023 CRN Channel Chiefs Logo](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltc38cbad0e7c8f5d3/63fe2cba94e69a2df810f29d/2023_CRNChannelChiefs_Logo.png) ![CRN PPG 5Star 2023x400](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blteded97058a95703d/64237537200d46108081ffe2/CRN_PPG_5Star_2023x400.png) ![2023 CRN TOP 100 Logo](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt61805cf524042f54/651c7c8aa452a241ab8b4e99/2023_CRN_TOP_100_Logo.jpg) ## 2022 Awards ![2022 CRN Top 100 Execs](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltbacd05a9dd30dd6a/62fab19e0f1529133033846a/2022-crn-top-100-execs.jpg) ![2022 CRN Software-Defined Data Center 50](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt319260980b479d11/62cdfa0db351a9369051f696/2022_CRN_Software-Defined_Data_Center_50.png) ![2022 MES Matters Insignia](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt16c88633bd2d8848/62cdfa0d0c50ad376dfd77a7/2022_MES_Matters_Insignia.png) ![2022 CRN WOTC Power 100](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blta2d605c719f6f394/62cdfa0da80c6d36eaa121c6/2022_CRN_WOTC_Power_100.png) ![2022 CRN Mobile 100](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltdaf748e620fdfda7/62cdfa0d291ece3ea016bf22/2022_CRN_Mobile_100.png) ![2022 CRN Channel Chiefs](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltc61546359eaf420a/624b676c4edd947eefb3c58f/2022-crn-channel-chiefs.jpg) ![2022 CRN Security 100](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt6cf5037c714f5594/624b66a887d5917f654ab340/2022-crn-security-100.png) ![2022 CRN WOTC](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltad9de68994c496b5/62cdfa0dd612b23647234e13/2022_CRN_WOTC.png) ![2022 CRN Partner Program Guide 5 Star](https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt83489dcc29dab527/6243b898a411c70ea7e503f5/2022-crn-partner_-program-guide-5_star.jpg)